Yakima, WA – Borton Fruit, along with Oneonta Starr Ranch Growers and New York Apples Sales, have formed a Coast to Coast Growers Cooperative for marketing the KORU® Apple here in the United States. When introducing a new variety branding is important, and the Cooperative will ensure the activity and messaging surrounding the KORU® will be aligned between the three U.S. exclusive growers.
For information on the KORU® and Coast to Coast Growers Coop, check out this article from andnowuknow (ANUK):
So who wants to “Escape Ordinary” and try the KORU®?
Contact your Borton sales representative for more information!
Posted May 17, 2016
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