Denny Annen (President of Sales & Marketing) and Eric Borton (VP of International Sales & Marketing) just returned from the annual Canadian Produce Marketing Association (CPMA) show in Toronto, Canada. The CPMA is a produce based trade show that is centered on the Canadian market. It includes all market segments in the Fresh produce category. The show was hosted at the Direct Energy Centre near downtown Toronto. The CPMA Trade Show is Canada’s largest event dedicated to the fruit and vegetable industry showcasing exhibitors from Europe, Asia, Australia, New Zealand, South America, Central America, Mexico, United States of America and Canada. Attendees include all major stakeholders in the produce supply chain, with one out of three visitors representing the retail/wholesale and food service sectors.
Borton fruit is looking to build a stronger presence in the Canadian market and the CPMA provides a unique opportunity to enhance business opportunities in Canada. Canada is one of the largest Export markets for Washington State apples, pears and cherries. Borton Fruit’s goal is to develop as many export markets around the world as possible to ensure the ability to sell our crop efficiently each and every year. “The growth of domestic sales is very stagnate so the development of export outlets is very important for Washington State growers as a whole,” states Eric Borton. With Canada being so close and having a very developed produce and retail segment, it is an important export market that Borton fruit will look to continue to cultivate.
Posted May 03, 2013
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