USApple's Apple Madness Tournament Begins Today!

Media Contact:

Korenna Wilson, Director of Consumer Health and Media Relations

kwilson@usapple.org, 703-442-8850                

32 All-Star Apple Varieties Tip Off for USApple’s ‘Apple Madness’ Tournament

Select favorite apple varieties, discover fresh health research, win prizes throughout March (National Nutrition Month

Vienna, VA – (Feb. 22, 2017) – March is coming. It’s the perfect opportunity for the nation to come together to combine its favorite springtime pastime – filling out a college basketball bracket – with its favorite fruit – apples! To celebrate National Nutrition Month, the U.S. Apple Association is encouraging apple lovers to join the “Apple Madness” bracket tournament – a five-week, five-round online competition spotlighting 32 apple varieties and essential health facts.

Launching Feb. 22 and continuing through March 31, apple fans can visit the official 2017 Apple Madness bracket at USApple.org/AppleMadness to vote for their beloved varieties – including tried-and-true veterans such as McIntosh, Granny Smith and Fuji; popular favorites Honeycrisp and Pink Lady; or rookies like SweeTango, SnapDragon, and Jazz. The varieties with the most votes advance weekly.

Throughout March, any individual can vote daily to help their favorite apples advance through each round:

Voters will have the chance to win plenty of apple-related prizes including gift baskets, cookbooks, gift cards and more from USApple members all month long, and the grand prize will be awarded to the prediction bracket that most closely matches the actual outcome. Members donating prizes include Borton Fruit, Chelan Fresh, Domex Superfresh Growers, JAZZ Apple, Michigan Apple Committee, New York Apple Association, New York Apple Sales, Rainier Fruit Company, Red Jacket Orchards, Ridgetop Orchards, Riveridge Produce Marketing, Sage Fruit Company and Washington Apple Commission.

“Apple Madness provides a unique opportunity to educate customers on the flavor profiles and benefits of the many different apple varieties – during basketball season when everyone has tournament bracket fever,” said Korenna Wilson, Director of Consumer Health, USApple. “As the competition heats up, we share apple facts, important health research and award fun apple-themed giveaways. Last year, we received more than 25,600 votes in our inaugural competition. We look forward to seeing which variety comes out on top this year.”

About USApple

U.S. Apple Association is the national trade association representing all segments of the apple industry. Members include 40 state and regional associations representing the 7,500 apple growers throughout the country, as well as more than 400 individual firms involved in the apple business. More information on the organization is available at USApple.org.

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Posted March 01, 2017


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