BORTON VISIT'S TAIWAN TO SEE PRODUCT IN MARKET BEFORE CHINESE NEW YEAR

It’s the year of the snake according to the Chinese Zodiac Calendar!  It’s been said that people who are born in the year of the snake are “deep thinkers” and very hard working.  Check out this link to learn more about the Chinese New Year and its meaning, http://www.chinesenewyearin.com/2013-year-of-the-snake/year-of-the-snake-2013/.

Borton Fruit’s President of Sales & Marketing (Denny Annen) and VP of International Sales & Marketing (Eric Borton) traveled to Taiwan a couple weeks ago to evaluate the market as it leads up to Chinese New Year on February 10th. It was a strategically important trip in order to view fruit arrivals, meet with customers and evaluate the Taiwan market as a whole. The weeks leading up to Chinese New Year in Taiwan are a very important time for fruit sales. The largest volumes of the year are usually sold during this 2-3 week stretch before New Year celebration begins. Apples are an important product for the New Year celebration in the Taiwan culture. Consumers love having apples during the holiday and in many cases the premium quality fruit is used as gifts throughout New Year’s celebrations.

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“Overall the trip was very beneficial. We were able to get a market pulse and have very productive meetings with our customers,” expresses Annen. Borton fruit is a premier Fuji grower in Washington State and has been shipping apples into Taiwan for over 30 years. Borton Fruit continues to work hard to build a reputation of great quality and widespread brand recognition. Borton apples are shipped to Taiwan in both our Apple Tree and Sno-Chief labels, which are very recognized in the market. Eric Borton explains, “We have great partners and receivers that we work with in Taiwan that have really helped make us successful. Getting out into the market, seeing our fruit firsthand and talking with wholesalers is a great way to understand how our product is being received and ways we can continually improve our program to maintain status in the Taiwan market.”

 Eric Borton is currently attending Fruit Logistica in Berlin, Germany to continue to build the Borton Fruit brand internationally.

Posted February 07, 2013


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