Yakima, WA – The Produce for Better Health’s “The Consumer Connection” conference just took place in Scottsdale, AZ April 4th – 6th. This venue unites growers, shippers, processors, retailers, suppliers and supermarket dietitians in a unique setting offering informational sessions, one-on-one business meetings, up to date research and a variety of delicious food created around fruits and veggies in all forms.
Assistant Director of Sales & Marketing, Lindsay Ehlis, attended on behalf of Borton Fruit. “This is one of my favorite industry events each year. The plethora of research done by the foundation is very informative and measures all current consumer trends which in our world is very important to know,” stated Lindsay. “The presenters are always very impressive. I tend to reference the information gathered by this foundation in multiple faucets throughout the year within my job role here at Borton” she went onto say. Borton Fruit has been a Role Model for the PBH now for three years and is very proud to be involved. Lindsay has just completed her second year as an ambassador for the foundation.
This year, the conference kicked off with a day of board committee meetings as well as a PBH ambassador meeting prior to the opening reception that evening. The second and third days were packed full with educational sessions including the PBH’s accomplishments in 2015 as well as their goals for 2016. It then went into field research, data collection analysis and research team leads that were very enlightening. “I was very impressed the the Formula 5 Marketing Competition Presentations that were given this year” Lindsay commented. The PBH sponsors 5 groups of bright college students from universities all over the United States that support their mission in a competition for new innovative products based around fruits and/or vegetables.
“The PBH is very important to our industry; in the end their mission is to increase fruit and vegetable consumption for one’s better health, which unites all of us in such a refreshing way. Borton Fruit looks forward to supporting them for years to come” states Lindsay.
Thank You to the PBH staff for all they do for our industry. To learn more about the Produce for Better Health foundation, please click on link; http://www.pbhfoundation.org/about.
Posted April 08, 2016
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