32 All-Star Apple Varieties Tip Off for First-Ever National Tournament

Media Contact: info@bortonfruit.com

Borton Fruit’s March “Apple Madness” bracket tournament encourages people to select their favorite apple variety and discover fresh health research

Yakima, WA – March 1, 2016 – What are your favorite apples? Tried-and-true champion varieties enjoyed by all, or up-and-coming underdog apples known only by a few? Throughout March (National Nutrition Month), Borton & Sons, Inc. is encouraging people to pick their all-time favorite apple by hosting the first-ever “Apple Madness” tournament – a five-week, five-round online competition spotlighting 32 apple varieties and fresh health facts.

Tipping off today, Apple Madness features Borton & Sons, Inc. and apple industry members encouraging people to visit  USApple.org/AppleMadness to take part in a bracket-style tournament by voting for their favorite varieties.  Among the 32 featured in Apple Madness:  Veteran varieties such as Empire, Fuji, Red Delicious, and Granny “Slam Dunk” Smith; rising stars such as “Hoops” Honeycrisp and Pink Lady; and rookies to watch like SweeTango, “Jumpball” Jazz and SnapDragon.

The first-week round — The “Fresh 32”— (Tuesday, March 1 – Sunday, March 6) features all 32 apples seeded in 16 match-ups. People can view and vote on each match-up while learning about healthy apple research. Top apples from week one advance to the “Vitamin-C Sixteen” round, which tips off Monday, March 7.  The “Edible Eight” round starts Monday, March 14, with the “Fiber Four” round beginning Monday, March 21.  Finally, the “National Chomp-ionship” round to determine the ultimate winner apple variety will be held Monday, March 28 – Thursday, March 31.

Throughout the tournament, participants can enter to win a host of apple-related prizes from Borton Fruit, Chelan Fresh, Knouse Foods, Michigan Apples, New York Apple Association, Pennsylvania Apples, Red Jacket Orchards, Sage Fruit, Tree Top, and Washington Apple Commission.

“We are very excited to be part of this campaign and are looking forward to seeing what varieties end up being the consumer favorites! Make sure to get on and vote for yours!” said Eric Borton, VP of International Sales & Marketing, Borton Fruit.

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Posted March 01, 2016


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