Yakima, WA. – Borton Fruit is pleased to announce its support for Produce for Better Health Foundation (PBH) and the national health campaign, Fruits & Veggies—More Matters®.  Over the past 20 years, PBH has consistently worked to help consumers understand the importance of including a variety of fruits and vegetables in daily meals and snacks for their better health.  The ‘all forms’ message has also been a consistent message to consumers so that they know fresh, frozen, canned, dried and 100% fruit and vegetable juice all matter. 

The consumer-oriented resources PBH offers are a great compliment to Borton Fruit’s efforts.  The Fruits & Veggies—More Matters website is a great resource for the industry to direct consumers to for tips, recipes, and meal planning tools.  PBH also has a website for children, 2-8, where they can have fun while learning about the benefits of fruits and vegetables.

The PBH Foundation and Fruits & Veggies—More Matters® campaign is benefiting our industry immensely.   Borton strives to grow, pack and sell the healthiest, quality fruit possible.  Getting knowledge in front of the consumer regarding the health benefits of increasing daily fruit and vegetable intake is extremely important.  “They have taken this information and put it into formats the consumer understands and can enjoy. We are very thankful for all of their efforts,” states Lindsay Ehlis, Sales & Marketing.

“We are very excited and appreciative for the support from Borton Fruit,” Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH, the nonprofit group behind the Fruits & Veggies—More Matters national  health campaign. “PBH achieves success through the generous support of our donors and could not have accomplished what we have over the last 20 years without them!”


 About Produce for Better Health Foundation

Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation.  Since 1991, PBH has worked to motivate people to eat more fruits and vegetables to improve public health.  PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies-More Matters public health initiative.  Fruits & Veggies-More Matters is the nation's largest public-private, fruit and vegetable nutrition education initiative with Fruit and Vegetable Nutrition Coordinators in each state, territory and the military. To learn more, visit and Follow Fruits & Veggies-More Matters on Facebook or Twitter.

 PBH is also a member and co-chair with Centers for Disease Control & Prevention (CDC) of the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations, and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms of fruits and vegetables for improved public health.  To learn more, visit












Posted January 10, 2013

Share this article

RSS Feed [?]

Connect with us

Since 1912